On the occasion of INHORGENTA MUNICH's first networking event abroad, American designers and brands, jewelers and representatives of the press had been invited to the German House of the German Consulate General at the United Nations Plaza. At midsummer temperatures, around 30 invited participants had accepted the invitation. Not only could they enjoy a breathtaking view over the East River and Manhattan, but also a diversified lecture program followed by a get-together.
Thus, Stefanie Mändlein presented the German market as well as INHORGENTA MUNICH as international order and communication platform for jewelry and watches to the audience. Max Andrew Link, Digital Expert and founder and CEO of the start-up company Eluxr spoke about digital strategies in the jewelry and watch industry. He underlined that trade is nowadays primarily growing in the online and mobile segments and no longer in the brick-and-mortar channel. In his opinion, the key to success lies in successfully interlinking offline and online purchasing experiences. Communication via Instant Messenger, in particular, was gaining in importance. Watch expert Sabine Zwettler (GZ Goldschmiede Zeitung, watch magazine) introduced the audience to the great variety of German watch brands, their history and their characteristics. The subsequent get-together was used for intensive talks and discussions. "The TRENDFACTORY has shown many inspiring reasons why one should pay a visit to INHORGENTA MUNICH", concluded Susie Biddle from the "National Jeweler" trade journal.
From the viewpoint of Exhibition Director Stefanie Mändlein, the long journey to New York has been worthwhile. "At any rate, it will not have been the last time that we have organized such an event in the USA. We have been able to establish a great number of contacts with potential exhibitors and visitors here, many of whom have only just heard about INHORGENTA MUNICH for the first time", she says. "Their feedback was very positive, the German and European market is highly interesting for many of them."
These contacts are supposed to be intensified in the weeks and months to come in order to be able to prepare a platform for American designers and brands at INHORGENTA MUNICH, which will facilitate their market entry in Europe. Therefore, US pavilions are at the planning stage for both the designer Hall C2 and Hall B1 "Fine Jewelry".
Alexandra Patino, Senior Vice President for Design of the New York jewelry brand Ippolita, also showed enthusiasm after the TRENDFACTORY: "INHORGENTA MUNICH fosters and supports young designers and European schools, which is very important for the industry's future. At the same time, it informs the general public about new technologies and trends in the industry and consumer behavior. Therefore, INHORGENTA MUNICH is the trade show for ideas and innovations in every field."