One of the world’s probably most exiting cities will be the first stop abroad of the INHORGENTA TRENDFACTORY: the networking series of INHORGENTA MUNICH will give a guest appearance in New York for the first time ever on 12 June.
"The German market is very interesting for American brands and designers; at the same time German and European brands are highly sought after by American dealers – and where could the two meet better than at and with INHORGENTA MUNICH?” comments Stefanie Mändlein, Exhibition Director of INHORGENTA MUNICH, on the motives for the "leap" across the Atlantic.
Therefore, the INHORGENTA TRENDFACTORY will provide some 50 invited guests – including brands, designers, jewelers and representatives of the press – with a platform for exchanging knowledge and ideas on current topics and market potentials, whilst getting them into the mood for a visit to the trade show in Munich. The event will take place at the German House of the German Consulate General at the United Nations Plaza.
There, Stefanie Mändlein will present the German market for jewelry and watches as well as INHORGENTA MUNICH as the international order and communication platform for the industry. Andrew Max Link, digital expert and CEO of the ELUXR start-up and partner of ARTYSO, as well as Sabine Zwettler, the well-known German watch journalist (GZ Goldmiede Zeitung [goldsmith's magazine], Uhren-Magazin [watch magazine]), could be won over to hold motivational lectures. Andrew Max Link will talk about the "Digital strategy in the jewelry industry" which he helps shape by means of ELUXR – a solution for an easy, digital distribution of jewelry and watches. Sabine Zwettler will present watches "Made in Germany" under the title "Highest precision and noble design". Subsequent to the lectures, there will be ample opportunities for personal exchange and networking.
"For many of the participants, this will be the first contact with INHORGENTA MUNICH – but certainly not last one", says Stefanie Mändlein. "I am eagerly looking forward to this event and I am deeply curious about the feedback we will receive from the American market."