Interview with Franziska Knuppe | ​German top model Franziska Knuppe talks about her second appearance in the INHORGENTA AWARD jury.


German top model Franziska Knuppe talks about her second appearance in the INHORGENTA AWARD jury.

Ms. Knuppe, you’re once again a member of the INHORGENTA AWARDS jury panel – how did you like the job the first time round?
Very well, we were a great team and had a lot of fun. That was down to the mix of people on the jury: from the professor and the PR expert to the designer and me. I’ve been working in the fashion industry for 20 years and have a lot to do with jewelry. It was enriching for me to hear the opinions of the experts and I was able to learn a lot about processing and materials. The selection of the items submitted was excellent and showcased many facets of jewelry design. 

What did you as a jury member pay attention to?
All in all, the focus was on trends and quality, which is what makes jewelry so special. I myself judged according to my first impression and my personal taste. For me, jewelry has to have something special. It shouldn’t look like it’s been mass-produced. 

What do you think is the importance of the INHORGENTA AWARD for the industry?
I think it's fantastic that achievements are rewarded: whether it's the creative power of young, up-and-coming designers or the high-quality work of established companies. It is important for the prizewinners to have a jury of experts and colleagues recognize what they’re doing.

Interview with INHORGENTA AWARD mainsponsor CASIO | Marc Czemper, Senior Sales Manager WATCH Division of CASIO Europe, talks about the reasons for supporting the Inhorgenta Award.


Marc Czemper, Senior Sales Manager WATCH Division of CASIO Europe, talks about the reasons for supporting the Inhorgenta Award.

This year Casio will again be the main sponsor of the INHORGENTA AWARDS with the brand G-SHOCK. What makes the AWARD so special for you?

The award undoubtedly gives INHORGENTA a very valuable additional level of attraction and charm, both within our industry, i.e. in the retail and industry sectors, as well as for consumers interested in watches and jewelry. We already saw the special impact on our industry very clearly this year at the successful premiere of the awards. Based on these positive experiences, we decided early on to support the event as the main sponsor in 2018. 

What was it that particularly impressed you at last year’s award ceremony?

In addition to its successful organization and interesting nominations, we were particularly impressed by the positive atmosphere amongst all the participants involved in the event. We’re convinced that this positive atmosphere will have a lasting effect and contributes to the successful development of new partnerships and the consolidation of existing relationships. This is where we come in and we’re already looking forward to the evening and seeing the guests. 

What do you expect from the 2nd INHORGENTA AWARD?

First and foremost, I hope that the participating guests will be rewarded for their visit, as they were last year, and that the successful event will be reported more intensively and comprehensively in the media. I am very curious to see what inspiring aspects the jury will highlight with their decisions and I am very pleased that submissions in the new category “Best Smartwatch/Connected Watch” are also possible this year.

“Every man should own a beautiful wristwatch.” | AWARDS moderator Alexander Mazza talks about his admiration for designer jewelry and the jeweler’s craft.


Mr. Mazza, you’ll moderate the INHORGENTA AWARDS ceremony in 2018. What are you looking forward to most?

I’m especially looking forward to the privilege of being part of one of the highlights at INHORGENTA MUNICH. It’s important to me that the INHORGENTA AWARD becomes a permanent feature in the industry. This award is still young, but it’s already something special.

What makes this award so important?

I believe that the INHORGENTA AWARD is a very important and meaningful commendation. A long tradition and the utmost in artistic craftsmanship stand behind the fabrication of jewelry and watches. Each creation stands for creativity, passion, effort and loving attention to details. But it also needs courage and an innovative spirit! Especially in the jewelry sector, it isn’t easy to do justice to customers’ constantly changing needs and desires in our fast-paced era. In my opinion, designers who set themselves apart from the crowd deserve to be noticed and commended.

What do you expect from the jury?

I expect very strong expertise! Patricia Riekel’s judgments will be interesting because she can rely on a tremendous wealth of experience and she has plenty to say about design and wearability. The watch expert Gisbert Brunner and the award-winning designer Markus Hilzinger are likewise acknowledged experts with enormous know-how: they’ll surely subject the submitted artworks to very intensive scrutiny and they’ll discuss the pieces with acumen and expertise. Franziska Knuppe naturally benefits from her experience as a top model. And Barbara Becker, as a jewelry designer, likewise has plenty of relevant knowledge to contribute.

What does jewelry mean to you personally?

Gold, silver and precious stones fascinate me because these treasures from our Earth need millions of years to form and will outlive us all. People craft these materials into perfectly shaped artworks, jewelry that we can wear to accentuate our individuality and our personality or because the pieces tell a special story. I personally wear only my wedding ring and a wristwatch. The ring tells the story of my love for my wife. And I believe that every man ought to own at least one handsome wristwatch. Jewelry interconnects so many beautiful things. That’s why I think it’s terrific that there’s the INHORGENTA AWARD.

You’re a moderator and an actor. Is the stage fright different in those two professions?

No, the feeling of excitement is the same. I moderate more often than I act, but both give me stage fright. “Fright” really isn’t the right word, because the nervousness is positive. The butterflies in my stomach are the harbingers of pleasure to come. It’s very important to feel that excitement because it focuses me for my upcoming appearance or for the scene I’m about to perform. One big difference is in the preparations: an actor, unlike a moderator, is obliged to stay close to the script and to speak the lines that he has learned. We moderators sometimes get some guidelines in advance, but basically we use our own words. We have to be spontaneous, quick-witted and able to think on our feet. And we’re always the ones who lead and guide the event. Incidentally, what I especially like about moderating is the direct contact with the audience and the unfiltered feedback. 

“Men Choose Jewelry Differently Than Women” | Patricia Riekel, jury member and former editor of “Bunte,” talks about her way of judging


Patricia Riekel, jury member and former editor of “Bunte,” talks about her way of judging.

As former editor-in-chief of “Bunte,” you reported for many years about fates, dramas and events from the world of celebrities. If Inhorgenta were a celebrity, how would you describe here?

Inhorgenta would be a multifaceted personality with feminine and masculine traits, seductive, elegant and luxurious, but also conscious of tradition. Inhorgenta is aware of her inner values.

Since mid 2018, you’ve no longer worked as editor-in-chief of “Bunte.” How are you feeling nowadays as a freelancer?

Good! I write more than ever. And alongside that, I also work as a consultant. I finally have time to think my thoughts all the way through to the end. When you’ve directed a weekly magazine for twenty years, you’re constantly thinking about themes, events and people, always with an eye toward something that would be suitable for a story. I was a news junkie. Now that I left that cycle, I can suddenly see the world out there with amazement and serenity. I no longer need to filter, evaluate or analyze everything. That’s incredibly liberating.

What do you love about jewelry?

That it’s authentic. I would never hang a fake gold chain around my neck. A colorful hippy necklace – yes! But I would never try to fake something that isn’t genuine.

What kind of jewelry do you like to wear best?

I love long chains and terrific wristwatches. As editor-in-chief, I saw the world’s finest jewelry: big chokers at galas, marvelous earrings at premieres. I personally like unconventional chains. I never wear more than two pieces of jewelry at the same time.

Which pieces do you associate with special memories?

I was in a department store in New York twenty years ago. They had an absolutely terrific jewelry section, where I discovered a chain with a golden heart adorned with a fine green emerald. It was breathtakingly gorgeous. When I returned to Germany, I casually mentioned it to my husband. And then I forgot all about it. My husband isn’t especially interested in jewelry, but left no stone unturned to get that piece for me. When Christmas rolled around, there it was under the tree. Incredible! That piece naturally means a lot to me.

Praise first, criticize later, and never be insultingly negative: throughout your tenure as an editor, you always complied with the feedback guidelines. How will you be as a juror?

No different. Whether I read a text or look at a piece of jewelry, my first impression counts most. I look to see if it’s a classical piece, if it was created daringly, if it’s unconventional or experimental. What kind of statement does this piece of jewelry want to make? Then, just as I do when I read a text, I check to make sure that the facts are right. In jewelry, this means scrutinizing the craftsmanship. How good is the quality? Is the piece really wearable? Some necklaces and rings tend to snag on objects in the surroundings or to rub against the wearer’s clothing. Jewelry is statement, fantasy and projection, but I must also be able to wear it.

About the INHORGENTA AWARD 2018: this year’s jury consists of nearly equal members of women and men. Do you think that women judge differently than men?

Yes, certainly! Men fundamentally choose jewelry differently than women. I’m curious to see how a ring, a diamond or a wristwatch will be seen from the jury’s different points of view. I ask myself: “Whom are the other jurors thinking about when they judge it? Are they considering only the quality or also the overall concept? Do they have a specific person in mind whom they could imagine wearing this piece?” Sometimes I directly ask my fellow jurors these questions.

Do think that fewer women treat themselves to costly jewelry nowadays than ten or twenty years ago?

Just the opposite: I think their numbers have increased. I know many women who earn plenty of money and who love to treat themselves to something beautiful. I was so delighted when I took over “Bunte” that I went right out and bought myself a Rolex. Nowadays it’s normal that women don’t have to wait for Christmas presents from their husbands. It wasn’t that way in the past. As recently as 1948, “Bunte” ran a headline asking the question: “Are working women neglectful mothers?” Today’s women don’t think that way anymore. Compatibility is the norm and this has boosted women’s self-confidence. Many women accentuate their self-esteem by beautifying themselves externally – with jewelry or fashion or both….

What are you most looking forward to at INHORGENTA?

The atmosphere! People have a primal need to show themselves, to reveal who they are, what they have, what sets them apart from others and what makes them shine. I’m looking forward to all the gorgeous treasures. But I’m a bit concerned that when I see all those beautiful things, I might feel an irresistible urge to own them….

INHORGENTA takes place in Munich. What does that fact mean to you?

Very much – and not only because Munich is my hometown. Beauty, status, luxury and coziness have always belonged together here. I couldn’t imagine Hamburg or Berlin as a location for a trade fair like INHORGENTA, nor could I imagine Düsseldorf, which isn’t sufficiently international. No venue would be better.


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