Pieces of jewellery of a retail price above €1,000 could be submitted. The brand was also considered.
You were able to convince the jury with unconventional design and the utmost craftsmanship!
Pieces of jewelry that sell at retail prices above 1,000 euros could be submitted. In addition to its creativity and the quality of its craftsmanship, each piece was also judged according to the strength of its overall brand identity: the evaluation also considered the current advertising campaign, sales documents, the website and the presentation at the point of sale.
So that the jury was able to get a comprehensive overview, particularly of the brand appearance, it was recommended to attach a press kit additionally to the submitted products for the jury meeting.