Pieces of jewellery of a retail price €1,000 could be submitted. The brand was also considered.
You were able to convince the jury with a uniquely creative style and a strong brand identity!
Pieces of jewelry that sell at retail prices below 1,000 euros may be submitted. Alongside the material, the design, the craftsmanship and the creativity of the piece, the jurors also judged the overall brand identity: logo, current advertising campaign, sales documents, website and presentation at the point of sale all influence the jury’s decision.
So that the jury was able to get a comprehensive overview, particularly of the brand appearance, it was recommended to attach a press kit additionally to the submitted products for the jury meeting.