Watch expert and INHORGENTA AWARD jury member Gisbert L. Brunner on the role of the industry award and the rapid rise of the smartwatch.
Mr. Brunner, how important is the INHORGENTA AWARD?
Very! And precisely because it stands out from other awards for its versatility. Very different categories are evaluated here: jewelry, design, brands....everything is here and that’s what makes the INHORGENTA AWARD so special.
Why is it important that smartwatches be honored in the SMART & CONNECTED WATCH OF THE YEAR category?
The market share of these timepieces is now in the double-digit range. Smartwatches are particularly popular with younger buyers. They want to be connected to their surroundings around the clock and read the latest information on their wrists. With these watches, you are immediately up to date. That’s why you have to keep up with the times and include smartwatches in the AWARD.
How important is design for you?
Design always plays an important role in our everyday life. For example, the smartwatches should be comfortable on the wrist and designed to be user-friendly. If I always need the manual, then they’re no use to me. The watch should be intuitively controllable via a single button. For example, when I play a song through my Bluetooth headphones or load a city map for navigation, it has to be simple. Even after a longer break away from it, I have to be able to operate the watch without any problems. Whether you like the exterior design of the smartwatch depends on your personal taste.