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Interview with Franziska Knuppe | ​German top model Franziska Knuppe talks about her second appearance in the INHORGENTA AWARD jury.


German top model Franziska Knuppe talks about her second appearance in the INHORGENTA AWARD jury.

Ms. Knuppe, you’re once again a member of the INHORGENTA AWARDS jury panel – how did you like the job the first time round?
Very well, we were a great team and had a lot of fun. That was down to the mix of people on the jury: from the professor and the PR expert to the designer and me. I’ve been working in the fashion industry for 20 years and have a lot to do with jewelry. It was enriching for me to hear the opinions of the experts and I was able to learn a lot about processing and materials. The selection of the items submitted was excellent and showcased many facets of jewelry design. 

What did you as a jury member pay attention to?
All in all, the focus was on trends and quality, which is what makes jewelry so special. I myself judged according to my first impression and my personal taste. For me, jewelry has to have something special. It shouldn’t look like it’s been mass-produced. 

What do you think is the importance of the INHORGENTA AWARD for the industry?
I think it's fantastic that achievements are rewarded: whether it's the creative power of young, up-and-coming designers or the high-quality work of established companies. It is important for the prizewinners to have a jury of experts and colleagues recognize what they’re doing.

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