design-img
design-img
News Titel

Networking with Vision | "Many inspiring reasons why one should pay a visit to INHORGENTA MUNICH": The INHORGENTA TRENDFACTORY in New York met with great interest on the part of potential exhibitors, dealers and the press. Plans are to meet again in Munich.

newsImage

On the occasion of INHORGENTA MUNICH's first networking event abroad, American designers and brands, jewelers and representatives of the press had been invited to the  German House of the German Consulate General at the United Nations Plaza. At midsummer temperatures, around 30 invited participants had accepted the invitation. Not only could they enjoy a breathtaking view over the East River and Manhattan, but also a diversified lecture program followed by a get-together.

Thus, Stefanie Mändlein presented the German market as well as INHORGENTA MUNICH as international order and communication platform for jewelry and watches to the audience. Max Andrew Link, Digital Expert and founder and CEO of the start-up company Eluxr spoke about digital strategies in the jewelry and watch industry. He underlined that trade is nowadays primarily growing in the online and mobile segments and no longer in the brick-and-mortar channel. In his opinion, the key to success lies in successfully interlinking offline and online purchasing experiences. Communication via Instant Messenger, in particular, was gaining in importance. Watch expert Sabine Zwettler (GZ Goldschmiede Zeitung, watch magazine) introduced the audience to the great variety of German watch brands, their history and their characteristics. The subsequent get-together was used for intensive talks and discussions. "The TRENDFACTORY has shown many inspiring reasons why one should pay a visit to INHORGENTA MUNICH", concluded Susie Biddle from the "National Jeweler" trade journal.

From the viewpoint of Exhibition Director Stefanie Mändlein, the long journey to New York has been worthwhile. "At any rate, it will not have been the last time that we have organized such an event in the USA. We have been able to establish a great number of contacts with potential exhibitors and visitors here, many of whom have only just heard about INHORGENTA MUNICH for the first time", she says. "Their feedback was very positive, the German and European market is highly interesting for many of them."

These contacts are supposed to be intensified in the weeks and months to come in order to be able to prepare a platform for American designers and brands at INHORGENTA MUNICH, which will facilitate their market entry in Europe. Therefore, US pavilions are at the planning stage for both the designer Hall C2 and Hall B1 "Fine Jewelry".

Alexandra Patino, Senior Vice President for Design of the New York jewelry brand Ippolita, also showed enthusiasm after the TRENDFACTORY: "INHORGENTA MUNICH fosters and supports young designers and European schools, which is very important for the industry's future. At the same time, it informs the general public about new technologies and trends in the industry and consumer behavior. Therefore, INHORGENTA MUNICH is the trade show for ideas and innovations in every field." 

INHORGENTA MUNICH goes New York! | One of the world’s probably most exiting cities will be the first stop abroad of the INHORGENTA TRENDFACTORY: the networking series of INHORGENTA MUNICH will give a guest appearance in New York for the first time ever on 12 June. Learn more about the backgrounds and objectives of the "leap" across the Atlantic.

newsImage

One of the world’s probably most exiting cities will be the first stop abroad of the INHORGENTA TRENDFACTORY: the networking series of INHORGENTA MUNICH will give a guest appearance in New York for the first time ever on 12 June.

"The German market is very interesting for American brands and designers; at the same time German and European brands are highly sought after by American dealers – and where could the two meet better than at and with INHORGENTA MUNICH?” comments Stefanie Mändlein, Exhibition Director of INHORGENTA MUNICH, on the motives for the "leap" across the Atlantic.

Therefore, the INHORGENTA TRENDFACTORY will provide some 50 invited guests – including brands, designers, jewelers and representatives of the press – with a platform for exchanging knowledge and ideas on current topics and market potentials, whilst getting them into the mood for a visit to the trade show in Munich. The event will take place at the German House of the German Consulate General at the United Nations Plaza.

There, Stefanie Mändlein will present the German market for jewelry and watches as well as INHORGENTA MUNICH as the international order and communication platform for the industry. Andrew Max Link, digital expert and CEO of the ELUXR start-up and partner of ARTYSO, as well as Sabine Zwettler, the well-known German watch journalist (GZ Goldmiede Zeitung [goldsmith's magazine], Uhren-Magazin [watch magazine]), could be won over to hold motivational lectures. Andrew Max Link will talk about the "Digital strategy in the jewelry industry" which he helps shape by means of ELUXR – a solution for an easy, digital distribution of jewelry and watches. Sabine Zwettler will present watches "Made in Germany" under the title "Highest precision and noble design". Subsequent to the lectures, there will be ample opportunities for personal exchange and networking.

"For many of the participants, this will be the first contact with INHORGENTA MUNICH – but certainly not last one", says Stefanie Mändlein. "I am eagerly looking forward to this event and I am deeply curious about the feedback we will receive from the American market."

Objectives for INHORGENTA MUNICH 2018 Defined | Even more international, even more watches, even closer to the market: the INHORGENTA MUNICH Advisory Board discussed the objectives for 2018.

newsImage

Even more international, even more watches, even closer to the market: the INHORGENTA MUNICH Advisory Board discussed the objectives for 2018.

After the trade show is before the trade show: it is a tradition that the INHORGENTA MUNICH Advisory Board, which consists of well-known industry representatives and exhibitors, meets up in early May in order to assess the past edition of INHORGENTA MUNICH jointly with the INHORGENTA Team. As in previous years, new objectives and concepts for the year to come were discussed in a constructive atmosphere.

The INHORGENTA Team could point to very positive figures at the start of the meeting: in contrast to the general trend in the industry, the 2017 edition witnessed a five-percent increase in both the exhibitor and the visitor figures, respectively.

"Values have further improved in all respects. We can all be very satisfied with the result", states Klaus Dittrich, Chairman and CEO of Messe München. "However, it is also clear that this positive result will not induce us to rest on our laurels but to develop new ideas for 2018 so as to boost the satisfaction of all those involved", continues the company boss.

For 2018, three fields of action have been identified jointly with the Advisory Board: Hall A1 ‘Timepieces’ is to become even more attractive for all concerned by getting additional lighthouse brands interested in a participation in INHORGENTA MUNICH. Moreover, the INHORGENTA AWARD is extended to include one additional category for timepieces. Further potential also resides in intensified internationalization. Therefore, the definition of an annually changing focus country from where to canvass exhibitors and visitors was discussed. In addition, a new working group consisting of industry experts was constituted for the 2018 Seminar Program. These will pool their concentrated know-how and collect ideas for the development of a contemporary and top-class offer.

"The discussions and suggestions of the Advisory Board are very valuable to us as trade show organizers", Exhibition Director Stefanie Mändlein summarizes the meeting. "They are an important building block on our road to align INHORGENTA MUNICH even more closely to the needs of the market jointly and in dialogue with our partners."

show all >>
fine jewelry of the year
fashion jewelry of the year
watch design of the year
SMART & CONNECTED WATCH OF THE YEAR
designer of the year
retailer of the year
best piece of jewelry EN
Winners 2017
GET YOUR PACKAGE OF BENEFITS!

Want to be there with your business partners or colleagues when special services and products in the jewellery and watch industry are celebrated? Then get your package of benefits now – there are four available to choose from.

Please select your desired package:

We use cookies for our service.