German top model Franziska Knuppe talks about her second appearance in the INHORGENTA AWARD jury.
Ms. Knuppe, you’re once again a member of the INHORGENTA AWARDS jury panel – how did you like the job the first time round?
Very well, we were a great team and had a lot of fun. That was down to the mix of people on the jury: from the professor and the PR expert to the designer and me. I’ve been working in the fashion industry for 20 years and have a lot to do with jewelry. It was enriching for me to hear the opinions of the experts and I was able to learn a lot about processing and materials. The selection of the items submitted was excellent and showcased many facets of jewelry design.
What did you as a jury member pay attention to?
All in all, the focus was on trends and quality, which is what makes jewelry so special. I myself judged according to my first impression and my personal taste. For me, jewelry has to have something special. It shouldn’t look like it’s been mass-produced.
What do you think is the importance of the INHORGENTA AWARD for the industry?
I think it's fantastic that achievements are rewarded: whether it's the creative power of young, up-and-coming designers or the high-quality work of established companies. It is important for the prizewinners to have a jury of experts and colleagues recognize what they’re doing.